Marketing Tips

Here is another helpful wordpress tip involving the “categories” template tag “the_category()”. By default, the category template tag shows which category your post is in by creating an unordered, vertical list with bullet points. Most people then control the look … Read More »

I absolutely love wordpress. In case you are not familiar with it, it’s an open source publishing system originally intended for blogs, but has grown into one of the most robust and user-friendly CMS (content management systems) tools on the market. … Read More »

A topic that keeps coming up with email marketing is the subject line. I often get asked if there are any specific “rules” to the character length. I would never go as far as to call these “rules” but there are … Read More »

Search engine optimization, or SEO, is something that a lot of people ask us about. One thing that I usually tell clients is that there are no “optimize” buttons that immediately improve your site’s rankings in the major search engines. … Read More »

The first two things anyone sees with your emails are your subject line and the “from” field. First impressions are really important in email marketing. You never want your readers to say “who sent this?” or, even worse, confuse you … Read More »